The practise of promoting products, services, or brands through electronic media and digital technologies is known as digital marketing. Search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, content marketing, mobile marketing, and display advertising are all part of it.
Through various digital channels, digital marketing allows businesses to reach and engage with their target audience. Businesses can create personalised and targeted campaigns that drive traffic, generate leads, and increase sales by leveraging data and analytics.
One of the key benefits of digital marketing is that it allows businesses to track and measure the effectiveness of their campaigns in real-time. This data can be used to optimise campaigns, improve the user experience, and ultimately drive better results.